Palembang as the central Sumatran provincial capital south.Obviously the crowdheadquarters there, and therefore stands a magnificent hotel for a stopover tourists visiting in there.The Horison Palembang as a company engaged in the field of services required to provide services to the maximum possible in an effort to stay ahead in the face of competition for good service quality will affect directly or indirectly the level of satisfaction of the end customer will have an impact on customer loyalty. To determine the extent of the effect of service quality on customer satisfaction and the Hotel Horison Palembang which the dominant variable affecting customer satisfaction, this research used SPSS (Stastical Product and Service) 15:00 version for Windows. The results showed that 40.27% regression of the quality of services provided by the Hotel Horison Palembang affect customer satisfaction Hotel Horison Palembang. Variable Â-sinifikan variable that affects customer satisfaction is variable with a significant degree of physical evidence of 0.000, with a significant level of variable insurance and variable sebeser 0.040 empathy with the significant level of 0.008. While variable reliability and responsiveness are not significantly influence customer satisfaction. From these results also found that the dominant variable in influencing customer satisfaction with the physical evidence is variable regression coefficient of 0.000. The authors suggested that the Hotel Horison Palembang to improve the quality of services provided to its customers in order to increase customer satisfaction levels.
Facilities:
general:
Restaurant
Section 24-Hour Front Desk
Non-Smoking
Safe
WiFi
Air Conditioning (AC)
activity:
sauna
Fitness Center
Spa & Wellness Centre
Massage
Swimming Pool
services:
Room Service
Meeting / Banquet Facilities
Airport Shuttle
Business Center
Laundry
Dry Cleaning
Bicycle
Car Rental
Fax / Photocopying
Internet connection:
Wireless internet access
Parking Spots:
Free private parking is possible on site (reservation is not needed).
